Writing

Showpiece – Firebelly Training Sales Sheet

We had the pleasure of working with a new startup called Firebelly on a new Sales sheet, website and video storyboard targeted to training and fitness pros worldwide. The Sales Sheet looks awesome (thanks to the great design work of our friend Chris Pecora). We had fun working on the content strategy and copy for this cool [...]

By | 2017-08-01T19:23:40+00:00 May 11th, 2015|Blog, Writing|0 Comments

Thinking in Headlines

The headline of any piece determines whether that piece is read or not. Period. Quoting one of our marketing idols, and advertising legend – David Ogilvy: “When you have written your headline, you have spent eighty cents out of your dollar.” Not to mention, we know that first impressions matter. TONS. And so do headlines. [...]

By | 2017-08-01T19:23:40+00:00 March 13th, 2015|Blog, Opinion, Social Media, Writing|0 Comments