Opinion

Thinking in Headlines

The headline of any piece determines whether that piece is read or not. Period. Quoting one of our marketing idols, and advertising legend – David Ogilvy: “When you have written your headline, you have spent eighty cents out of your dollar.” Not to mention, we know that first impressions matter. TONS. And so do headlines. [...]

By | 2017-08-01T19:23:40+00:00 March 13th, 2015|Blog, Opinion, Social Media, Writing|0 Comments

Show Up With More

It can be one of the toughest things to do (usually because of procrastination or being rushed). But there’s a thing that impresses clients a lot, and it’s being (overly) prepared. Whether you’re doing a phone call, having a meeting, sharing ideas, or performing the big pitch, be more prepared than you need to be, [...]

By | 2017-08-01T19:23:40+00:00 February 10th, 2015|Blog, Opinion|0 Comments