About Us 2017-10-06T19:35:29+00:00

Get To Know A Little About
Social Sesame

While we’re ”big ideas” people (with plenty we’d like to share), we’re also “big outcomes” people, with two feet firmly planted in data-driven strategy. We’re daydreamers with a killer work ethic, social butterflies with a calculated flight plan. So while we never take ourselves too seriously, we can’t say the same for your business goals.

How We Started Growing Our Patch of Internet

It all started many years ago when the David Wald, Founder and Chief Idea Guy got a job at a local RV dealer while going to University. He eventually started up a marketing company. Today, Social Sesame works alongside an assortment of outdoorsy types including RV dealers, manufacturers and camping industry associations. Not only that… our entire team loves to be outside.

Meet the Social Sesame Team

Insert Alternative Text Here

David Wald | Managing Director, Chief Idea Guy | Calgary

David is Founder and Chief Idea Guy of Social Sesame Inc. This self proclaimed information junkie has had gigs at various sized companies and marketing agencies in Calgary as well as launched numerous startups including Modern Camper Magazine, Stmpdr and Legendary Branding – a brand development consultancy. A father of two, husband of one, this guy loves travelling, sports, good food and amazing life experiences.

Insert Alternative Text Here

Meagan Shultz | Associate, Operations | Calgary

If it wasn’t for Meagan, surely the company would have imploded by now. Not only is she a superb, world-class project manager, purveyor of the finer things in life and extraordinary event planner, Meagan is also the Founder’s wife. Go figure! When she’s not traffic controlling projects or wrangling assignments, Meagan is reading a good book, travelling, or perusing her social feeds for the latest pop-culture updates.

Insert Alternative Text Here

Michelle MacPherson | Associate, Content Marketing Specialist | Calgary

Michelle is a champion of community, with a zest for storytelling, and a love of branding and all things social. Content development and digital marketing strategy are projects that Michelle gets jazzed about — as well as exploring new trends for community engagement. Michelle is a proud alum of the University of Alberta and Mount Royal University, bringing 15+ years of global marketing experience to our roster. She’s also an avid foodie, outdoor enthusiast, active volunteer and supporter of the arts. Connect with Michelle to chat about social — or to check out what’s for dinner.

Insert Alternative Text Here

Greg Callsen | Social Media Specialist | Calgary

Greg Callsen calls Calgary home and has done so since 2006. Originally from Saskatchewan, Greg spent 12 years as a radio broadcaster, before shifting gears into the new frontier of social media and digital marketing. His digital career has taken him to The Calgary Chamber, Evans Hunt and the Calgary Comic & Entertainment Expo, primarily in social media management roles. In his spare time, Greg can be found playing rhythm guitar in The Hi-Strung Downers and strapped into his snowboard during the winter.

Insert Alternative Text Here

Laura-Anne Scherer | Associate, Social Media Specialist | Vancouver

Laura-Anne Scherer is a creative Social Media Consultant and Copywriter with intense writing, communication, and organizational skills, and a proven track record of growing online community engagement and brand recognition. Laura-Anne provides a solid personalized and creative approach to online communications to help businesses tell their story in an authentic way. Seriously, she means business. Laura-Anne has a background in Fine Arts and a Journalism Diploma from the Southern Alberta Institute of Technology.

Kate Portwood | Associate, Social Media Ads Specialist | Calgary

Kate brings over 6 years of social & digital experience to the team. She harnessed her social chops working on projects in the entertainment realm including; The Calgary International Film Festival, RAIN – A Tribute to the Beatles, The Pink Floyd Experience & Jason Bonhams Led Zeppelin Experience. She now focuses her talents on creating successful social & digital advertising campaigns for local businesses that drive big results! You got it, as a certified Google Analytics professional, this girl measures everything! When she’s not working, you can find her and her family in the rocky mountains on a board, or hiking with rescue pup Franny in tow.

Sophie Ginoux | Associate, Social Media Specialist | Montreal

Sophie comes from France and fell in love with Canada more than 20 years ago. Curious and passionate, Sophie likes many things: gastronomy, culture, sport, the outdoors, travels, etc. But above all, Sophie loves to communicate and has made it her profession.  As a journalist, coordinator and expert in communications and marketing, Sophie has accompanied numerous projects across Canada. It’s the little francophone of the Social Sesame team, and she feels very fortunate to be part of it!


We’re located in Calgary, Alberta, Canada – at the base of the glorious Canadian Rockies – and operate globally with our handful of amazing social media partners. The fresh air around here and access to 24/7 wilderness stimulates our brains. We can’t help but be inspired by what’s all around us.

Ok, Seriously. Isn’t it Time we had a Talk?

Give us a shout