When it comes to using social media to promote your brand, most people either do it, but do it poorly, or don’t do it at all. For those who don’t, you’re missing out. For those who do, we have one simple recommendation: If you want people to follow you, give them a reason.
Here are a few tips to help boost your following and spread the word about how awesome you are. For many, it’s a no-brainer.
Produce Content of Value
First, consider why anyone would want to follow you in the first place. Promoting the features of the product or service you offer is not enough. Anyone can go to your website to figure that out—they don’t need daily reminders.
Provide content that is of value to your audience, something they either want to see, know or learn about using high-quality and captivating media. It could be an article, blog post, picture or video, as long as it’s pertinent to your brand. Whether entertaining, instructive or informative, it needs to be relevant.
So, say you’re a coffee company. You could blog about where your beans are sourced from, post articles on facebook about how climate change is affecting growers, pictures on instagram of where it’s produced or tweet about latest coffee news. Try to cover as much ground as possible; share it on your website, facebook, linkedin, or on a third party site such as medium.com. When it comes to (good) content, the more the merrier.
Tell a Story
For brands, telling the story of how you came to be is a powerful way to connect with your audience on an emotional level. Good story telling is at the heart of any good marketing campaign. It brings the image of your business to life, gives it character and humanizes your brand.
One way you can pique the interest of your audience is by giving insight into your business. This doesn’t mean sharing your formula for success. It means providing useful information they normally would not be able to access. If you’re a consultant, sharing your experience and the knowledge gained throughout your career is invaluable to anyone interested in what you do.
Viewers have become numb to companies posting top quality content. Sharing footage from behind the scenes—an interview with the founder or a tour through the facility—allows you to drop the corporate façade and show that you’re not just some mechanism that functions solely for profit, but a community of individuals with a purpose.
Part of developing a successful social media campaign means posting regularly and consistently. It’s important to show that you’re active and engaged in the online community. If you’re last post was several months ago, or haven’t completed your profile, people will either think you’re behind the times, don’t care or, worse, out-of-business. We know a lot of brands, especially in the outdoor space, who post multiple times per day!
While your followers may not always be interested in what you post, creating contests that are easy to enter and offer free products or downloads are a great way to attract attention. After all, everyone likes free stuff, and it’s a fun way to get engaged. Our friends at Leisure Travel Vans do an annual photo contest that generates hundreds of qualitified, amazing user generated content for them to share.
DIY vs. Outsourcing
One way to create content is to hire someone to do it for you. There are a lot of ways to go about it—hire a designer, consult with a creative team at an agency, or go to fiverr.com, 99Designs or Upwork for a quicker and cheaper option (beware: you get what you pay for). When in doubt, hiring an expert is a good way to ensure you get the job done right.
Of course, not everyone has the budget to outsource their work. Luckily, almost everything you need to learn how to create good content is available online. It’s just a matter of taking the time to do it. You don’t necessarily need the best technology to capture photos or film a video either (although it helps). You can upload videos from your phone, use instagram or snapchat. In some cases, having a less polished look may actually appeal more to your audience.
Hope we’ve given you enough reason to read this post. If you are in the market for a team of social media specialists, we can help. 403-660-3874 | firstname.lastname@example.org