Social Sesame Blog

Mar 2
Mar 2

Thinking in Headlines

The headline of any piece determines whether that piece is read or not. Period. Quoting one of our marketing idols, and advertising legend – David Ogilvy: “When you have written your headline, you have spent eighty cents out of your dollar.” Not to mention, we know that first impressions matter. TONS. And so do headlines. […]

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Feb 0
Feb 0

Show Up With More

It can be one of the toughest things to do (usually because of procrastination or being rushed). But there’s a thing that impresses clients a lot, and it’s being (overly) prepared. Whether you’re doing a phone call, having a meeting, sharing ideas, or performing the big pitch, be more prepared than you need to be, […]

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Jan 0
Jan 0

Why you’ll still win after losing your marketing budget

Downturn, oil prices, economy, blah blah blah. Everyone keeps asking me: “How is the downturn affecting your business?” Let me tell you. I’m excited about it. There is never a greater time to inject “smart money” into your marketing than right now. What do I mean by smart? Well, it really comes down to past […]

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